Onyx
Case 03 // E-Commerce / UX
A headless storefront for a furniture brand, with 3D product previews and a checkout that converts.
- ClientOnyx Living
- IndustryRetail
- Year // Duration2024 // 4 months
- ServicesE-Commerce, UI / UX Design, Digital Growth
- Stack
- +58%Online revenue
- -41%Cart abandonment
- 0.9sMobile page load
THE CHALLENGE
Onyx Living's old store was slow on mobile, where 78% of their traffic came from, and more than 70% of carts were abandoned.
The brand also wanted customers to see furniture in context before buying.
THE SOLUTION
We rebuilt the store as a headless Next.js front end on Shopify, with 3D and AR product previews, instant search and a one-page checkout.
A CRO programme of weekly A/B tests continued after launch.
LET'S BUILD THE NEXT ONE
Share your idea or your challenge. We will come back with a plan, a team and a timeline.