Search engines have become good at JavaScript, but they are still happiest with fast, server-rendered HTML. Modern frameworks make that easy if you plan for it.

The essentials

• Server-render or pre-render every indexable page
• Unique titles, descriptions and canonical URLs
• A generated sitemap and a sensible robots file
• Structured data for organisations, articles and products
• Core Web Vitals in the green on mobile

Get these right and content does the rest. Get them wrong and the best content in the world stays invisible.